Inventors of the Spark Plug

Internal combustion engines need three things to run: spark, fuel, and compression. The spark comes from the spark plug.  Spark plugs consist of a metal threaded shell, a porcelain insulator, and a central electrode, which may contain a resistor. According to Britannica a spark plug or sparking plug is, a device that fits into the cylinder head of an internal-combustion engine and carries two electrodes separated by an air gap, across which current from a high-tension ignition system discharges, to form a spark for igniting the fuel. Edmond Berger Some historians have reported that Edmond Berger invented an early spark plug on February 2, 1839. However, Edmond Berger did not patent his invention. Spark plugs are used in  internal combustion engines  and in 1839 these engines were in the early days of experimentation. Therefore, Edmund Bergers spark plug, if it did exist, would have had to have been very experimental in nature as well or perhaps the date was a mistake. Jean Joseph Étienne Lenoir ​​ This Belgian engineer developed the first commercially successful internal combustion engine in 1858. He is credited for developing the spark ignition system, which is described in US Patent #345596. Oliver Lodge Oliver Lodge invented the electric spark ignition (the Lodge Igniter) for the  internal combustion engine. Two of his sons developed his ideas and founded the Lodge Plug Company. Oliver Lodge is better known for his pioneering work in radio and was the first man to transmit a message by wireless.   Albert Champion During the early 1900s, France was the dominant manufacturer of spark plugs. Frenchman, Albert Champion was a bicycle and motorcycle racer who immigrated to the United States in 1889 to race. As a sideline, Champion manufactured and sold spark plugs to support himself. In 1904, Champion moved to Flint, Michigan where he started the Champion Ignition Company for the manufacturing of spark plugs. He later lost control of his company and in 1908 started the AC Spark Plug Company with backing from Buick Motor Co. AC presumably stood for Albert Champion. His AC spark plugs were used in aviation, notably for the trans-Atlantic flights of Charles Lindbergh  and Amelia Earhart. They also were used in the Apollo rocket stages. You may think the current-day Champion company that produces spark plugs was named after Albert Champion, but it was not. It was a completely different company that produced decorative tile in the 1920s. Spark plugs use ceramics as insulators, and Champion started producing spark plugs in their ceramic kilns. Demand grew so they switched completely to producing spark plugs in 1933. By this time, the AC Spark Plug Company had been bought by GM Corp. GM Corp was not allowed to continue using the Champion name as the original investors in Champion Ignition Company set up Champion Spark Plug Company as competition. Years later, United Delco and the AC Spark Plug Division of General Motors combined to become AC-Delco. In this way, the Champion name lives on in two different spark plug brands.

Democracy And Politics Of South Korea - 1387 Words

Eunyoung Kang Akira Ruddle-Miyamoto POLS 101 5 May 2015 Democracy and Politics in South Korea Democracy that means the rule of people has been used as a political system since Ancient Greece. Even though its concept has changed as time goes by, it is still regarded as one of the best political systems and used in many countries. Unfortunately, most Asian countries did not use this political system until the middle of the 20th century, so they have a very short history compared with western countries. Because of that, Asia has had some troubles. For example, Park and Shin (2006) said that many countries have had military dictatorship which is a common government for a developing country. A developing country, above all, might want to develop their economy, so they endure dictatorship because the dictator can make a decision easily and quickly (Park, C. D. Shin, D., 2006). It also happened in South Korea 50 years ago. In spite of military dictatorship in the past, South Korea has the most successfully established democracy in Asia (Whitehead, L., 2002). There is a special history of democracy in South Korea. Democracy was accepted in 1945 in South Korea because South Korea achieved independence from Japan. Right after independence of Korea from Japan, they were divided into two countries; North and South Korea. South Korea founded and developed a democratic government. However, democracy could not be preserved because a military general, Junghee Park, accomplished theShow MoreRelatedElectoral Systems : The Miracle On The Han River Essay959 Words   |  4 Pagesdevelopment of South Korea from the 1960s onwards. 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To Kill a Mockingbird Passage Free Essays

â€Å"If you had a clear conscience, why were you scared? † â€Å"Like I says before, it weren’t safe for any nigger to be in a—fix like that. † â€Å"But you weren’t in a fix—you testified that you were resisting Miss Ewell. Were you so scared that she’d hurt you, you ran, a big buck like you? † â€Å"No suh, I’s scared I’d be in court, just like I am now. We will write a custom essay sample on To Kill a Mockingbird Passage or any similar topic only for you Order Now † â€Å"Scared of arrest, scared you’d have to face up to what you did? † â€Å"No suh, scared I’d hafta face up to what I didn’t do. † â€Å"Are you being impudent to me, boy? † â€Å"No suh, I didn’t go to be. † This was as much as I heard of Mr. Gilmer’s cross-examination, because Jem made me take Dill out. For some reason Dill had started crying and couldn’t stop; quietly at first, then his sobs were heard by several people in the balcony. Jem said if I didn’t go with him he’d make me, and Reverend Sykes said I’d better go, so I went. Dill had seemed to be all right that day, nothing wrong with him, but I guessed he hadn’t fully recovered from running away. â€Å"Ain’t you feeling good? † I asked, when we reached the bottom of the stairs. Dill tried to pull himself together as we ran down the south steps. Mr. Link Deas was a lonely figure on the top step. â€Å"Anything happenin‘, Scout? † he asked as we went by. No sir,† I answered over my shoulder. â€Å"Dill here, he’s sick. † â€Å"Come on out under the trees,† I said. â€Å"Heat got you, I expect. † We chose the fattest live oak and we sat under it. â€Å"It was just him I couldn’t stand,† Dill said. â€Å"Who, Tom? † â€Å"That old Mr. Gilmer doin‘ him thataway, talking so hateful to him—† â€Å"Dill, that’s his job. Why, if we didn’t have prosecutors—well, we couldn’t have defense attorneys, I reckon. † Dill exhaled patiently. â€Å"I know all that, Scout. It was the way he said it made me sick, plain sick. † â€Å"He’s supposed to act that way, Dill, he was cross—† Page 202 He didn’t act that way when—† â€Å"Dill, those were his own witnesses. † â€Å"Well, Mr. Finch didn’t act that way to Mayella and old man Ewell when he crossexamined them. The way that man called him ‘boy’ all the time an‘ sneered at him, an’ looked around at the jury every time he answered—† â€Å"Well, Dill, after all he’s just a Negro. † â€Å"I don’t care one speck. It ain’t right, somehow it ain’t right to do ‘em that w ay. Hasn’t anybody got any business talkin’ like that—it just makes me sick. † â€Å"That’s just Mr. Gilmer’s way, Dill, he does ‘em all that way. You’ve never seen him get good’n down on one yet. Why, when—well, today Mr. Gilmer seemed to me like he wasn’t half trying. They do ’em all that way, most lawyers, I mean. † â€Å"Mr. Finch doesn’t. † â€Å"He’s not an example, Dill, he’s—† I was trying to grope in my memory for a sharp phrase of Miss Maudie Atkinson’s. I had it: â€Å"He’s the same in the courtroom as he is on the public streets. † â€Å"That’s not what I mean,† said Dill. â€Å"I know what you mean, boy,† said a voice behind us. We thought it came from the tree-trunk, but it belonged to Mr. Dolphus Raymond. He peered around the trunk at us. â€Å"You aren’t thin-hided, it just makes you sick, doesn’t it? † Page 203 How to cite To Kill a Mockingbird Passage, Papers

Overcoming Difficult Moments Essay Example For Students

Overcoming Difficult Moments Essay It was one scalding July afternoon in Mexico; everything was as settled and quiet as always, and as I enjoyed a glass of cold lemonade, I began think about what I was going to do next since I had just graduated from middle school in Mexico. I thought to myself â€Å"this next year is going to be great, with all my friends, nothing can possibly go wrong. † As those thoughts crossed my mind, an unexpected visit came, it was my uncle; who would know that my life was about to change in just a couple seconds. They say to always be prepared for the unexpected, but no one said to be ready so quick! My uncle walked into the house, and as he walked, I noticed a slim grin hidden behind the reason to his visit. When he finally sat down at the table, he said, -â€Å"Mija, we found a house,† I didn’t really understand the reason of those words spoken, but I found out later that they would change my life. My uncle began to explain how he had found a house in Donna, and him and his family was going to move there. My dad decided that I would leave my home in Mexico and join my uncle and his family to their new home. At first I was excited to try something new, but one I got to Donna, reality started to kick in. When I arrived to the new home, I immediately began to cry for my parents. It didn’t take me long to realize that I was no longer going to have my family, friends or acquaintances close anymore. The hardest part of this experience had to be going to a different school, full of strangers talking in a language I hardly understood. It was already difficult for me leaving my parents in order to peruse a better education, now I was facing a cultural challenge, the language. Even though I knew some English, my pronunciation and my writing was very rusty. Besides being the new kid at school, it was very difficult for me to make any friends. During the first semester, I struggled much in my classes because I couldn’t understand the method of instruction that is implemented here in the U. S. It took me some time to start to get the hang of how the classes worked, but I tried my best to keep up. I recall staying every day late in school with the teachers, to get tutoring. Eventually I was able to shine in class I had. I became an A student in almost every single class. Slowly I started to make friends and getting involved in extracurricular activities. Now, I was getting to see my parents for a day every three months, and that was very hard, but that whole year without them, I learned how to appreciate my family much more. It came to my mid that if God had permitted me to live in Donna, was because there was a purpose behind it. I became a youth group leader and the pianist for the church. Being involved in my church was also so beneficial because it helped be grow as a moral person and I was able to help others who were in my situation. I finally began to feel like I was in a home away from home. In conclusion, we all pass through a phase that shifts us from being a child, to becoming an adult. For me, it was the separation from my family, the cultural struggle, and finding a new church. I know have a sense of pride because with God’s help, I was able to survive the difficult time I faced. No matter what life throws at us, there is always a way to overcome. Like an old quote say, â€Å"there can’t be a rainbow, without a little rain. †

Horatio In Hamlet By William Shakespeare Essays - Fiction

Horatio: In Hamlet By William Shakespeare Horatio's role in the play Hamlet, which was written by William Shakespeare, is extremely important. In the first place, Horatio was the person who told Hamlet about the ghost. He also had the job of watching Claudius while the play was going on in order to see if he showed his guilt. Lastly, at the end of the play, Horatio had to tell everyone the truth about Hamlet. Hamlet could not do it himself because he died along with eight other characters. Hamlet would never have known about the ghost of Old Hamlet if it were not for Horatio. Marcellus and Bernado, who were only guards; they sought the advice of Horatio in order that he would also see this apparition. Since Horatio was such a good friend of Hamlet's, he was the one chosen to tell him. ?Let us impart what we have seen tonight Unto young Hamlet; for, upon my life, This spirit, dumb to us, will speak to him. (I, , l 180-187) Horatio, then told Hamlet the news about the ghost of Old Hamlet and that is when the whole drama of the play began. Hamlet states, ?I pray you all, If you have hitherto concealed this sight, let it be tenable in your silence still;(I, iii, L 269-270) This scene is also significant because Horatio is the only other person who not only saw the ghost but knew what he told Hamlet. After the ghost told young Hamlet what happened, Hamlet had to design a plan to figure out if the ghost was from heaven or hell. He then decided to use the players as bait in order to see how the King acted to the play. After the plan was in place, Hamlet asked Horatio to join him and watch his uncle during the play in order to see his reaction Claudius's reaction was clear, Give me some light. Away! (III, ii, L 295) This reinforces Hamlet's observations about the King's guilt. Horatio then gives news back to Hamlet about the Kings reaction. Now, Hamlet may plan his revenge. Hamlet decided to kill Claudius while he was doing something evil. When Hamlet finally had the chance to kill him, he thought to himself, And now I'll do't. And so he goes to heaven, And so am I *revenged* That would be scanned: A villain kills my father, and for that, I, his sole son, do this same villain send to heaven. (III, iii, L. 80-93) Hamlet needed to wait for Claudius to do evil, then he would kill him. When Hamlet dies along with many other characters in the play, he gives Horatio the task of telling everybody why Hamlet had feigned madness. He told Horatio, But I do prophesy th' election lights on Fortinbras; he has my dying voice. So tell him, with th' occurrentes, more and less, which have solicited?the rest is silence. (IV, ii, L 393-395) At one point Horatio wanted to finish the poisoned wine, but Hamlet convinced him to tell his story. It is now proven how important Horatio's role has been throughout this play. Horatio, Hamlet, and the ghost of Old Hamlet were the only people who truly knew why Hamlet was acting the way he was. This play contained many common themes relating to a guilty conscience. Hamlet is the first work of literature to look squarely at the falsity and sham of everyday life, without laughing and without easy answers. (Friedlander, p.1) English Essays

Roman vs Greek govt essays

Roman vs Greek gov't essays A comparison of ancient Greek democracy and Roman republic Even today, the ideals of government expressed and used by the ancient Greeks and Romans are well known. Although the Greek democracy and the Roman republic have many resemblances they also have many differences. Ancient Greek democracy and the ancient Roman republic may seem the same but they are actually both similar and different in three significant ways: how the system of a democracy and a republic work, how each government elected their officials, and how the hierarchy of each system was oriented. First, democracies and republics are alike and unlike in the way that their general system works. Both systems give their power to the people. A republic is a ...form of state based on the concept that sovereignty resides in the people... (Republic 1). A democracy is a ...political system in which the people of a country rule... (Democracy 1). Additionally, both systems elect representatives. In both republics and democracies, power is given to representatives/officials (Republic 1/ Democracy 1). However, in a republic, elected representatives ...are expected to act on their own best judgment of the needs and interests of the country. In a democracy, the representatives ...more generally and directly reflect the known or ascertained views of their constituents, sometimes subordinating their own judgment. (Democracy 1). In conclusion, the systems of republics and democracies are similar yet different. Second, ancient Greek democracies and ancient Roman republics method of electing officials have both similarities and differences. Both ancient Greece (Athens) and Rome had citizens vote on who to elect to be an official. However, each cultures idea of a citizen was different. Greece only gave citizenship to native-born male ...

Euthanasia effectiveness and weakness Literature review

Euthanasia effectiveness and weakness - Literature review Example Euthanasia and/or assisted suicide is a criminal offence in almost all countries throughout the world, however recently various countries have started to open up to consider the other side of the argument, and taken steps to legalize the process. Countries such as The Netherlands, Switzerland, Luxemburg, Belgium and Canada1 are cases in point. Opponents argue that voluntary euthanasia is not equivalent to murder and that it is in fact merciful since it helps those suffering from acute illness and pain. Opponents on the other hand including human rights groups and religious leaders argue that killing is against the will of god and an inhuman act and hence must not be endorsed. CBC News (2013). Quebec to proceed with dying with dignity legislation [Online] Available at: http://www.cbc.ca/news/canada/montreal/story/2013/01/15/montreal-dying-with-dignity.html [Accessed: March 13, 2013] USA Today (2012). Deaf Belgian twins going blind choose to be euthanized [Online] Available at: http://www.usatoday.com/story/news/world/2013/01/14/deaf-belgian-twins-going-blind-euthanized/1834199/ [Accessed: March 14, 2013] The Guardian (2009). Debbie Purdy wins significant legal victory on assisted suicide [Online] Available at: http://www.guardian.co.uk/society/2009/jul/30/debbie-purdy-assisted-suicide-legal-victory [Accessed: March 13,

Business Plan for Sneaker Store Thesis Example | Topics and Well Written Essays - 7000 words

Business Plan for Sneaker Store - Thesis Example The business will have its headquarters in Boston with the aim of serving target market in the United States to find less costly and quality sneakers. All products offered by Nike, Adidas and some Chinese brands will be offered by KicksFly Corporation but a different platform will be utilized, i.e. the product will be offered to the customers via stores and online portal. For this reason, this business is developed which entails core activities of the business and certain proposed strategies that will help the business to grow its sales revenues. Kicksfly Corporation is a shoe business that ensures delivery of 100% authentic athletic and casual wear shoes. The business will have its headquarters in Boston with the aim of serving target market in the United States to find less costly and quality sneakers. All products offered by Nike, Adidas and some Chinese brands will be offered by KicksFly Corporation but a different platform will be utilized, i.e. the product will be offered to the customers via stores and online portal. KicksFly Corporation’s products came from top of the line suppliers across the globe, in order to serve a diverse customer base. Our target consumers are youngsters and health conscious adults with upper middle to the upper end incomes of United States of America. The competitive edge that KicksFly Corporation will be having in the target marketplace is that its products are made from authentic raw material that does not cause discomfort to the customers. In addition to this, the retailing method to be implemented by KicksFly Corporation will be a whole new experience for the target consumers. Stating these perceived advantages, KicksFly Corporation expects that the marketing and business level strategies of the business will help it to attract the targeted consumers who need comfortable sportswear and casual sneakers. Since the retailing method adopted by KicksFly

Brand Evaluation of Paul Smith Assignment Example | Topics and Well Written Essays - 3000 words

Brand Evaluation of Paul Smith - Assignment Example brand value, brand position, and brand image. Moreover, to present comprehensive outlook of the brand’s successiveness, the paper has also implied the multidimensional approach of brand evaluation. Subsequently, the discussion of the paper initiated to suggest few strategic measures to eradicate the shortcomings of the brand. Table of Contents Executive Summary 2 1.0. Introduction 4 2.0. Brand Evaluation of â€Å"Paul Smith† 5 2.1. Brand Value 6 2.2. Brand Image 7 2.3. Brand Positioning 9 2.4. Multidimensional Evaluation 10 2.4.1. Branding Vision of Paul Smith 12 2.4.2. Organisational Culture 13 2.4.3. Brand Objectives 13 2.4.4. Audit Brand Sphere 14 2.4.5. Brand Essence 14 2.4.6. Internal Implementation 15 2.4.7. Brand Resourcing 15 3.0. Conclusion 16 4.0. Recommendations 17 References 18 1.0. Introduction Evidences reveal that the concept of branding has changed drastically from that of the past. In the present era, brands are perceived to be assets. According to the Oxford American Dictionary, brand can be defined as â€Å"a trade mark, goods of a particular make†¦.† (Clifton & Ahmad, 2009). According to many marketers and analysts, it is also referred as â€Å"a promise of satisfaction† which exists between the manufacturers, sellers, performers, and the consumers and environment at large in an unwritten form. While brand is termed as an intangible property, branding is recognised as a multidimensional process through which a marketer continuously strives to improve its products and/or services to develop the trust relationship with the customers. Thereby, brand emerges to be one of the crucial components of businesses in the highly competitive environment of the 21st century. With all its virtues, a well-developed brand rewards numerous advantages to an organisation. It reinforces a superior reputation of an organisation, assures quality-performance from its end and above all, builds customer loyalty besides their stimulate d confidence on the product and/or services. This in turn facilitates shareholder values rewarding the organisation better growth and strength (Healey, 2008). Realising all these aspects of brands numerous companies have initiated to enhance their brand value, brand image and brand reputation in their targeted markets, e.g. Marks & Spencer, Wal-Mart, Gucci, D & G, and others. On the similar context, Paul Smith can also be recognised as a brand. However, in the modern context, few brands can be identified as successful while few others can be recognised as inefficient and less beneficial to the organisations. With this concern, the paper will intend to discuss the various features of branding initiatives adopted by Paul Smith. The objective of the paper is to critically examine the brand, â€Å"Paul Smith† in order to identify its successiveness in the international market. Perpetually, the paper will aim to document the various branding strategies adopted and benefits gained by the organisation, through an extensive research. 2.0. Brand Evaluation of â€Å"Paul Smith† Paul Smith is recognised as a marketer of fashion wears and accessories to the international customers of the fashion industry. The first initiation was taken by Sir Paul Smith, the owner of the organisation in 1970. However, for the first time he showcased his designs as menswear collection in Paris in the year 1976 with his own name. This initiative made the young marketer famous in the region and also rewarded the recognition

Some Leaders Are Born Some Are Made Religion Essay

Some Leaders Are Born Some Are Made Religion Essay Dreams float on an impatient wind, A wind that wants to create a new order. An order of strength and thundering of fire. from a poem written by Dr A.P.J. Abdul Kalam Some leaders are born, some are made but all dont have a trait that a great man like Dr. Kalam has. A great visionary, a thinker, philanthropist and overall a good human being. The man, ascetic in looks and behaviour, belongs to a rare breed of those who dream lofty dreams, and work hard to transform vision into reality.The man who played a key role in the nuclear tests at Pokharan in the Rajasthan desert on May 11 and 13, has a favourite quotation: We must think and act like a nation of a billion people and not like that of a million people. Dream, dream, dream ! Conduct these dreams into thoughts, and then transform them into action. Above all he is quintessentially Indian. Never allowing his astounding success as a scientist to diminish his humanity and humility. Despite having had an unparalleled career as a defense scientist and been crowned with the highest civilian award of India, the Bharat Ratna, he retains the common touch. As the scientific and technology advisor to the prime minister, he propelled India into the select club of missile powers. He resigned from the post to take up a more ambitious programme of teaching and creating scientific temper in the minds of young inquisitive and knowledge thirsty Indians. Dr A.P.J. Abdul Kalam is the undisputed father of Indias missile program. He has breathed life into ballistic missiles like the Agni and Prithvi, which put China and Pakistan well under Indias missile range. It is too exhausting to track Dr Abdul Kalams achievements to date. In the 60s and 70s he was a trail blazer in the space department. In the 80s he transformed the moribund Defence Research and Development Laboratory in Hyderabad into a highly motivated team. By the 90s Kalam emerged as the czar of Indian science and technology and was awarded the Bharat Ratna. His life and mission is a vindication of what a determined person can achieve against extraordinary odds. Do things yourself. Do not indulge in short-cuts by importing equipment, thundered the great scientist after the famed Pokhran-2 nuclear blasts in 1998. A strong advocate of this philosophy, he distributed newspapers at a young age to help with household expenses. A vegetarian and a teetotaller, Abdul Kalam recites the Quran and the Bhagvad Gita with equal ease. A confirmed bachelor, his modesty is evident from the fact that he gives all the credit to his colleagues. Abdul Kalam is a dreamer. He dreamt of a strong India. His next goal is to produce a reusable missile which no country in the world has been able to produce. And judging by his earlier achievements, this invention does not seem a distant possibility for this genius. As a child, he was fascinated by the flight of seagulls and the interest in flight led to a degree in aeronautical engineering, and eventually to his supervising the development of Indias guided missiles. Along the way, he found time to write Tamil poetry and learned to play the veena. Kalam believes that he has inherited honesty and self-discipline from his father, while faith in goodness and kindness is the trait inherited from his mother. His is a classic story of the magic of democracy where a person from a humble background can expect to rise to the most prestigious position in the country through sheer dint of merit. Kalam has the unique distinction of having received honorary doctorates from at least thirty universities. As a sign of his popularity among Indian youth, MTV-India recently nominated him as one of the prospects for its MTV India Youth Icon for the year 2006 Award. As Dr. Kalam said: You have to dream before your dreams can come true. Thinking should become your capital asset, no matter whatever ups and downs you come across in your life Climbing to the top demands strength, whether it is to the top of Mount Everest or to the top of your career We should not give up and we should not allow the problem to defeat us. God, our Creator, has stored within our minds and personalities, great potential strength and ability. Prayer helps us tap and develop these powers. God, our Creator, has stored within our minds and personalities, great potential strength and ability. Prayer helps us tap and develop these powers Man needs his difficulties because they are necessary to enjoy success If we are not free, no one will respect us Dr. APJ Abdul Kalam: From humble beginnings to Presidency. The Avul Pakir Jainulabdeen Abdul Kalam was born on 15 October 1931 at Dhanushkodi in the Rameswaram district of Tamil Nadu. He was neither educated abroad, nor was his family financially very strong to support his academic pursuits. His father, Jainulabiddin Marakayar had to rent boats out to fishermen to pay for his school fees. His mother Ashiamma, had gained much formal education. His father possessed great innate wisdom, true generosity of spirit and was a spiritual person. He received secondary education at the Schwartz School, a missionary institute in Ramanathapuram, and later joined the St Josephs College at Tiruchirrapalli, where he graduated with a Bachelor in Science. Abdul Kalam went on to study Aeronautical Engineering at the Madras Institute of Technology. He was the first graduate in the family, with his brothers not even finishing school. He distributed newspapers at a young age to help with household expenses. Abdul Kalam was perhaps marked out to be different right from the beginning. Since he was the youngest in the family, he got his fair share of pampering from the elders. But neighbours remember him as a reserved boy who was very interested in reading books. In a way, library was the foundation on which Kalam built his career. After completing his third year at MIT, Kalam joined Hindustan Aeronautics Limited (HAL), Bangalore as a trainee. Here, he worked on piston and turbine engines examining as part of a team. He also received training on radial engine-cum-drum operations. In 1958, when he came out of HAL as a graduate of aeronautical engineering, he had his long-standing dream of flying, as two alternative opportunities for employment. One was the job at Directorate of Technical Development and Production (DTD P) of the Ministry of Defence and another was a career in the Indian Air Force. He applied at both the places, and the interview calls came simultaneously from both. He went to Delhi for an interview with DTD P, which did not challenge his knowledge of the subject. Then he went to Dehra Dun for interview with the Air Force Selection Board. Here too, the interview was more on personality test, rather than testing his knowledge. He stood ninth in the batch of 25, and eight officers were selected to be commissioned in the Air Force. Kalam could feel the opportunity to join the Air Force slipping from his hands. Dissapointed at his rejection by the IAF, Kalam visited Rishikesh where he bathed in the Ganga and met Swami Sivananda a man who looked like Buddha. He introduced himself to the Swamiji, who did not react to his Muslim identity. He asked Kalam about the reason for his sorrow. Kalam told him about his unsuccessful attempt to join the Indian Air Force and his long-cherished desire to fly. Sivananda guided him saying: Accept your destiny and go ahead with your life. You are not destined to become an Air Force pilot. What you are destined to become is not revealed now but it is predetermined. Forget this failure, as it was essential to lead you to your destined path. Search, instead, for the true purpose of your existence. Become one with yourself, my son! Surrender yourself to the wish of God. After returning to Delhi, Kalam received an appointment letter from DTD P. On the next day he joined as Senior Scientific Assistant, with a basic salary of Rs. 250/- per month. Here, he was posted at the Technical Center (Civil Aviation). He lost his resentment of failure, thinking he would be able to make aeroplanes airworthy if not fly aeroplanes. During his first year in the Directorate, he carried out a design assignment on supersonic target aircraft with the help of his officer-in-charge, R. Varadharajan, and won praise from the Director, Dr. Neelakantan. Then he was sent to the Aircraft and Armament Testing Unit(A ATU) at Kanpur to get shop-floor exposure to aircraft maintenance. Upon his return to Delhi, he was informed that the design of a DART target had been taken up at the DTD P and he was included in the design team. After that, he undertook a preliminary design study on Human Centrifuge. He designed and developed a vertical takeoff and landing platform, and Hot Cockpit. Three years later, the Aeronautical Development Establishment (ADE) was formed in Bangalore and he was posted there. At ADE, Kalam served as a senior scientific assistant, heading a small team that developed a prototype hovercraft. Defence Minister Krishna Menon rode in Indias first indigenous hovercraft with Kalam at the controls. But for reasons never explained, the project which would have been a considerable international achievement in those days, was not encouraged. This was probably one of the reasons why he moved out of ADE in 1962 and joined Indias space program. Thoroughly Indian, the only brief exposure that he got abroad was in 1963-64 when he was invited by NASA (National Aeronautics and Space Administration) to spend four months in the United States at the Wallops Island Rocketry Centre and the Langley Research Centre. During 1963-82, he served the Indian Space Research Organisation(ISRO) in various capacities. Here Kalam initiated Fibre Reinforced Plastics (FRP) activities, then after a stint with the aerodynamics and design group, he joined the satellite launch vehicle team at Thumba, near Trivandram and soon became Project Director for SLV-3. As Project Director, he was responsible for carrying out the design, development, qualification and flight testing of 44 major sub systems. The project managed to put Rohini, a scientific satellite, into orbit in July 1980. He was honoured with a Padma Bhushan in 1981. In 1982, as Director of DRDO, Kalam was entrusted with the Integrated Guided Missile Development Programme (IGMDP), Indias most successful military research task to date. The programme constituted of 5 major projects for meeting the requirements of the defence services and for establishing re-entry technology. The 5 projects were scheduled to be completed in a time frame of only 10 years and consisted of: Nag an anti-tank guided missile Prithvi a surface-to-surface battlefield missile Akash a swift, medium-range surface-to-air missile. Trishul a quick-reaction surface-to-air missile with a shorter range. Agni an intermediate range ballistic missile, the mightiest of them all From his SLV-3 experience, Kalam had learned the advantages of team work and of sharing the tasks with partners in private and public sector industries. In the new management structure of the missile program, Kalam, as the Chairman of the Programme Management Board, delegated almost all executive and financial powers to five carefully selected Project Directors and kept himself free to address the core technology issues. His task was to inspire and monitor over 20 institutions and partners outside ranging from large public and private sector suppliers to small specialist firms that needed seed money to take up the precision tasks. The missiles went up more or less on schedule: Trishul in 1985, Prithvi in 1988, Agni in 1989 and the others in 1990. The development and successful flight test of Prithvi, Trishul, Akash, Nag, and Agni established the indigeneous capability towards self reliance in defence preparedness. The successful launching of Agni surface-to-surface missile was a unique achievement which made India a member of an exclusive club of highly developed countries. The Trishul has the unique distinction of being capable of serving all three services. The establishment of the Research Centre Imarat(RCI), a campus 8km from DRDL, in 1988 was perhaps the most satisfying achievement for Kalam during the missile years. He received generous funding from the Government to build the futuristic centre, which is totally geared for work in advanced missile technologies. Its state-of-the-art facilities are set in a unique ambience and the level of comfort accorded to the individual worker is matched by few RD institutions. And Kalams interest in the environment saw RCI emerge as an oasis in a rocky wasteland. It has a small farm that meets the food requirements of those who stay in the RCI quarters. Kalam was awarded the Padma Vibhushan in 1990. On 25th November 1997, in appreciation of his contributions to Indian defence and science, Dr A.P.J. Abdul Kalam was awarded Indias highest civilian honour- the Bharat Ratna. In October 1998, he bagged the prestigious Indira Gandhi award for national integration(for 1997). After 10 years in DRDL, he went to New Delhi to take over from Arunachalam as Scientific Adviser to the Defence Minister reluctantly, many in DRDL felt. But the system created by Kalam had taken a firm hold in that decade and the missile programme passed on smoothly into its final phase of production and induction. In Delhi, Kalam as head of the DRDO had to deliver other prestigious projects, such as the Arjun MBT and the Light Combat Aircraft(LCA) projects. Strength respects strength, this is Kalams usual response to the question why India needs its own missiles or a battle tank or a combat aircraft. While management practices he adopted for the missile program have inevitably rubbed off on these projects, there are no miracles to be had in strategic development areas. There have been technical problems. Even in the missile program, work on the SAMs and the ATM is slower than anticipated. But Trishuls recent multiple test flights have demonstrated that the system Kalam put in place has inherent strengths. Kalam is by no means a miracle man. As the head of a vast network of laboratories whose products include avalanche-controlling structures in Kashmir, water desalination kits for the Thar desert, a world class sonar submarine finder for the latest warship INS Delhi, and infra-red night vision goggles for the Indian Army Kalams attention is necessarily a bit diffused. His self-effacing persona cloaks a formidable catalyst who can make people work. Kalam is happiest at the drawing board, in discussion with his scientists on how their dreams for the next millennium can be fulfilled. The projects envisaged include an air breathing hyperplane spacecraft that draws oxygen from the atmosphere rather than carry it all the way from the ground, reusable missiles and stealth technology. Kalam has shown that with adequate funding, freedom from procedural holdups and a people-oriented management, India can make products of internationally acceptable technical standards in a demanding arena like defence. Science, according to Kalam, is a global phenomenon. He feels there are a few areas where India can develop its core competence. These areas are software engineering, computer products and design, agriculture and food, aviation, defence research and space technology and chemical engineering. This will lead to a highly beneficial economic and social progress for the nation. On 25th November 1999, Dr A.P.J. Abdul Kalam was appointed Principal Scientific Adviser to the Government of India and accorded the rank of a Cabinet Minister. His role was to advise on overall scientific development in the country on issues relating to scientific and technical policy in different sectors. Kalam also advised on matters relating to achieving technological self-reliance and foreign collaboration. On December 8, 2000, the Deputy Chairman of Planning Commission, Shri K.C. Pant conferred the Life-time Contribution Award in Engineering 2000 on Dr A.P.J. Abdul Kalam at the annual function of the Indian National Academy of Engineering in New Delhi. Speaking on the occasion, Kalam said that Engineering and technology should be used for the upliftment of the people living below the poverty line. On November 10, 2001, Dr A.P.J. Abdul Kalam quit as principal scientific advisor to the government. Sources close to Kalam, said he quit because of lack of executive authority. However Kalam had been for quite some time keen on pursuing academic interests and helping scientists across the country in developing their research capabilities. Thats why after quitting he took over the job as distinguished professor at Anna University. Dr Kalam has spent the past few years developing the concept of India Millennium Missions 2020 a blueprint for transforming India into a developed nation. He calls it the second vision of the nation and says he wants to focus on the children of India to ignite in their minds a love for science and the nations mission: a developed India. On July 25, 2002, Dr A.P.J. Abdul Kalam was sworn in as the 11th President of India by Chief Justice of India B.N. Kirpal in the Central Hall of Parliament at an impressive function telecast live across the country. Kalam took the oath in the name of God as a 21-gun salute boomed in the background Dr. Abdul Kalam has visualized the following distinctive profile for India by the year 2020: 1. A Nation where the rural and urban divide has reduced to a thin line. 2. A Nation where there is an equitable distribution and adequate access to energy and quality water. 3. A Nation where agriculture, industry and service sector work together in symphony. 4. A Nation where education with value system is not denied to any meritorious candidates because of societal or economic discrimination. 5. A Nation which is the best destination for the most talented scholars, scientists, and investors. 6. A Nation where the best of health care is available to all. 7. A Nation where the governance is responsive, transparent and corruption free. 8. A Nation where poverty has been totally eradicated, illiteracy removed and crimes against women and children are absent and none in the society feels alienated. 9. A Nation that is prosperous, healthy, secure, peaceful and happy and continues with a sustainable growth path. 10. A Nation that is one of the best places to live in and is proud of its leadership. Dr. Kalam: The Kind Human A truly Inspirational Story of a boss! On a day at TERLS: There were about 70 scientists working on a very hectic project. All of them were really frustrated due to the pressure of work and the demands of their boss but everyone was loyal to him and did not think of quitting the job. One day, one scientist came to his boss and told him Sir, I have promised to my children that I will take them to the exhibition going on in our township. So I want to leave the office at 5 30 pm. His boss replied OK, Youre permitted to leave the office early today. The Scientist started working. He continued his work after lunch. As usual he got involved to such an extent that he looked at his watch when he felt he was close to completion. The time was 8.30 PM. Suddenly he remembered of the promise he had given to his children.He looked for his boss, He was not there. Having told him in the morning itself, he closed everything and left for home. Deep within himself, he was feeling guilty for having disappointed his children. He reached home. Children were not there. His wife alone was sitting in the hall and reading magazines.The situation was explosive, any talk would boomerang on him. His wife asked him Would you like to have coffee or shall I straight away serve dinner if you are hungry.The man replied If you would like to have coffee, I too will have but what about Children . Wife replied You dont know , Your manager came here at 5.15 PM and has taken the children to the exhibition .What had really happened was .: The boss who granted him permission was observing him working seriously at 5.00 PM. He thought to himself, this person will not leave the work, but if he has promised his children they should enjoy the visit to exhibition. So he took the lead in taking them to exhibition. The boss does not have to do it every time. But once it is done, loyalty is established.That is why all the scientists at Thumba continued to work under their boss even though the stress was tremendous. The boss was none other than Dr. APJ Abdul Kalam . Another Life incident, when Dr. Kalam was asked a question : Could you give an example, from your own experience, of how leaders should manage failure? Dr. Kalam  said Let me tell you about my experience. In 1973 I became the project director of Indias satellite launch vehicle program, commonly called the SLV-3. Our goal was to put Indias Rohini satellite into orbit by 1980. I was given funds and human resources but was told clearly that by 1980 we had to launch the satellite into space. Thousands of people worked together in scientific and technical teams towards that goal. By 1979 I think the month was August we thought we were ready. As the project director, I went to the control center for the launch. At four minutes before the satellite launch, the computer began to go through the checklist of items that needed to be checked. One minute later, the computer program put the launch on hold; the display showed that some control components were not in order. My experts I had four or five of them with me told me not to worry; they had done their calculations and there was enough reserve fuel. So I bypassed the computer, switched to manual mode, and launched the rocket. In the first stage, everything worked fine. In the second stage, a problem developed. Instead of the satellite going into orbit, the whole rocket system plunged into the Bay of Bengal. It was a big failure. That day, the chairman of the Indian Space Research Organization, Prof. Satish Dhawan, had called a press conference. The launch was at 7:00 am, and the press conference where journalists from around the world were present was at 7:45 am at ISROs satellite launch range in Sriharikota [in Andhra Pradesh in southern India]. Prof. Dhawan, the leader of the organization, conducted the press conference himself. He took responsibility for the failure he said that the team had worked very hard, but that it needed more technological support. He assured the media that in another year, the team would definitely succeed. Now, I was the project director, and it was my failure, but instead, he took responsibility for the failure as chairman of the organization. The next year, in July 1980, we tried again to launch the satellite and this time we succeeded. The whole nation was jubilant. Again, there was a press conference. Prof. Dhawan called me aside and told me, You conduct the press conference today. I learned a very important lesson that day. When failure occurred, the leader of the organization owned that failure. When success came, he gave it to his team. The best management lesson I have learned did not come to me from reading a book; it came from that experience. Dr. Kalams Inspirational messages: As a child of God, I am greater than anything that can happen to me. Be more dedicated to making solid achievements than in running after swift but synthetic happiness. Climbing to the top demands strength, whether it is to the top of Mount Everest or to the top of your career. Do we not realize that self respect comes with self reliance? Educationists should build the capacities of the spirit of inquiry, creativity, entrepreneurial and moral leadership among students and become their role model. English is necessary as at present original works of science are in English. I believe that in two decades times original works of science will start coming out in our languages. Then we can move over like the Japanese. God, our Creator, has stored within our minds and personalities, great potential strength and ability. Prayer helps us tap and develop these powers. Great dreams of great dreamers are always transcended. I was willing to accept what I couldnt change. If a country is to be corruption free and become a nation of beautiful minds, I strongly feel there are three key societal members who can make a difference. They are the father, the mother and the teacher. In India we only read about death, sickness, terrorism, crime. It means, people who are in high and responsible positions, if they go against righteousness, righteousness itself will get transformed into a destroyer. Let us sacrifice our today so that our children can have a better tomorrow. Life is a difficult game. You can win it only by retaining your birthright to be a person. Look at the sky. We are not alone. The whole universe is friendly to us and conspires only to give the best to those who dream and work. Man needs his difficulties because they are necessary to enjoy success. My view is that at a younger age your optimism is more and you have more imagination etc. You have less bias. No religion has mandated killing others as a requirement for its sustenance or promotion. Those who cannot work with their hearts achieve but a hollow, half-hearted success that breeds bitterness all around. To succeed in your mission, you must have single-minded devotion to your goal. Unless India stands up to the world, no one will respect us. In this world, fear has no place. Only strength respects strength. We have not invaded anyone. We have not conquered anyone. We have not grabbed their land, their culture, their history and tried to enforce our way of life on them. We must think and act like a nation of a billion people and not like that of a million people. Dream, dream, dream! We should not give up and we should not allow the problem to defeat us. We will be remembered only if we give to our younger generation a prosperous and safe India, resulting out of economic prosperity coupled with civilizational heritage. Why are we, as a nation so obsessed with foreign things? Is it a legacy of our colonial years? We want foreign television sets. We want foreign shirts. We want foreign technology. Why this obsession with everything imported? You have to dream before your dreams can come true. Thinking is progress. Non-thinking is stagnation of the individual, organisation and the country. Thinking leads to action. Knowledge without action is useless and irrelevant. Knowledge with action, converts adversity into prosperity. When you speak, speak the truth; perform when you promise; discharge your trust Withhold your hands from striking, and from taking that which is unlawful and bad What actions are most excellent? To gladden the heart of a human being, to feed the hungry, to help the afflicted to lighten the sorrow of the sorrowful and to remove the wrongs of injured Away! Fond thoughts, and vex my soul no more! Work claimed my wakeful nights, my busy days Albeit brought memories of Rameswaram shore Yet haunt my dreaming gaze! I will not be presumptuous enough to say that my life can be a role model for anybody; but some poor child living in an obscure place in an underprivileged social setting may find a little solace in the way my destiny has been shaped. It could perhaps help such children liberate themselves from the bondage of their illusory backwardness and hopelessness?.. My worthiness is all my doubt His Merit- all my fear- Contrasting which my quality Does however appear   Indeed APJ Abdul Kalam is a great personality, whose contemplated words mean much more than just the literal meaning. Some lessons in the life of Dr. Kalam. In 1936; Kalams education initiated at the age of 5 years in Rameswaram Panchayat elementary school. He had a Teacher Muthu Iyer who took special interest in him as he performed very well in a class exercise. He was impressed and next day he came his house to tell his father that Abdul was a very good student. His parents were happy and he also got his favourite sweet from his mother. When he was in first class, one day he did not turn up at school. Teacher Muthu Iyer noticed his absence and same evening he went to Kalams father to ask what the problem was and whether he can do anything to help. On that day, Kalam was having fever. Another important thing, which he noticed was Kalams hand writing, was very poor. He gave a three page writing exercise ensured that Kalam did the exercise everyday regularly. By these actions of his teacher Muthu Iyer, Kalams father believed that Muthu Iyer was not only a good teacher but also a great influence who shaped kalam with good habits. Kalam was studying in 5th class at the age of 10 when he was given a vision for his life. He had a teacher, Shri Siva Subramania Iyer. He was a very good teacher. One day he was teaching about birds flight. He drew a diagram of a bird on the blackboard depicting the wings, tail and the body structure with the head. He explained how the birds create the lift and fly. He also explained how they change direction while flying. Nearly 25 minutes he gave the lecture with various information such as lift, drag and how the birds fly in a formation of 10, 20 or 30 etc. At the end of the class, he wanted to know whether the students understood how the birds fly, to which Kalam replied he didnt understand. When he said this, he asked the other students whether they understood or not. Many students said that they did not understand. Hence, the teacher took the students to the beach that evening and asked them to observe how the bird flapped their wings, twisted their tales to give directions to the flight and used their will, motivation and own life to act as the engine of their flight. The theory coupled with practical example gave Kalam the goal and mission in life. He worked towards joining aeronautical engineering in MIT, Chennai Greatly inspired by Aryabhata, Srinivasa Ramanujan, Brahmagupta and Bhaskaracharyas work as Indians who had made significant contributions to astronomy and mathematics, Kalam had found his areas of interest and motivational figures. Working under Prof. Srinivasan, the then Director of MIT, Kalam was given a project in third year of his course, he was assigned a project to design a low-level attack aircraft together with six other colleagues. He was given the responsibility of system design and system integration by integrating the team members. Also, he was responsible for aerodynamic and structural design of the project. The other five of the team took up the design of propulsion, control, guidance, avionics and instrumentation of the aircraft. He reviewed the project and declared Kalams work to be gloomy and disappointing. He didnt lend an ear to Kalams difficulties in bringing together data base from multiple designers. Kalam asked for a months time and Dr. Srinivasan gave only 3 days time. Also, a warning that if the task was not completed in time, Kalams scholarship would be revoked. Kalam had a jolt of life, as scholarship was the lifeline, without which he could not continue with his studies. So the team, skipping the dinner

jazz Essay -- essays research papers

Jazz is the kind of music that makes me want to do one of two things. Depending on the mood of the jazz, sometimes I feel like relaxing and just listening to the music and letting it run through me. Other times I feel like getting up and dancing as if I have not a care in the world. The jazz concert I attended on at SLO Brewing Company on October 6, 2001 inspired me to do both of these due to the variety used by the musicians in dynamic, rhythm, tempo, and many other aspects of music.   Ã‚  Ã‚  Ã‚  Ã‚  The group consisted of three individuals called the Anthony Wilson Trio. The instruments included an electric guitar, a percussion set, and an organ. The three sounds were creatively combined to make for a wonderful concert.   Ã‚  Ã‚  Ã‚  Ã‚  The first aspect of the music I recognized was the volume, or the dynamics. It ranged from forte during the climactic moments to mezzo piano during the calmer parts, but mostly remained in this range throughout the concert. There were also several instances of crescendo and decrescendo, which served to build up tension or slow the piece down, respectively.   Ã‚  Ã‚  Ã‚  Ã‚  The next element I discovered was the pitch of the music. Relatively speaking, I would estimate that the majority of the pieces were on the high side of the pitch, and therefore frequency, scale. The range of pitches was moderate, but as stated previously, mostly higher notes were used.   Ã‚  Ã‚  Ã‚  Ã‚  The rhythm and...

I’m proud to be Scottish

Why am I proud to be Scottish? There are many different things that make me proud to be Scottish like the pride of watching the National Football Team perform at Hampden, singing the national anthem, being proud of Glasgow being chosen to host the Commonwealth Games. All of these types of things and many more contribute, not just to me but to millions over Scotland, to people being proud of their Scottish heritage and nationality. I feel very patriotic now but when I was younger I never thought I’d ever feel so passionate and ready to speak out and defend my country as I do today. When people ask where I come from, I do not hesitate in telling them that I’m from Scotland as I never get embarrassed at all when confronted with those types of questions. This is the type of person I like to be and this is very evident. Why do I feel like this? Why do I all of a sudden feel proud of my nation? It all started one day my friend and I went to a Scotland v Czech Republic game in 2011 at Hampden for the first time. Before the game I never knew a thing about this â€Å"national pride† that everyone was so fond of. But approaching Hampden and seeing all of these thousands and thousands of fellow Scotland fans swarming around the stadium was what flipped the activation switch; from that moment on I was hooked. It made me feel part of something, like to be involved in something as big as this. Once in the stadium and the teams emerged the feeling of â€Å"I am Scottish† kept growing inside of me. The smell of ‘Hampden pies’, which I was later informed by a beer bellied old man to be a very deer scotch pie, that typical encounter is the sort of thing you would get only in our Scotland. The key overwhelming factor which locked in my first thoughts was when the national anthem rang out around the ground; it gave me goose bumps as I stood in unison with 52 thousand other proud Scots. The game finished 2-2 with a complete joke of a last minute goal by the opposition which virtually ended our hopes of qualification. I knew that I was changing into this type of passionate individual I could just tell it as every bad decision from that ‘referee’, or clown as we like to call him, actually was called everyone including me and my friend roared at the pitch to make sure that the ref knew that he was wrong. Now do not think that I am a football casual or a little thug who shouts abuse at people because I‘m angry because I definitely am not, what I just said may give that impression but that is just an example of what being passionate about your country can do to you. The final whistle went and even though fans booed, and people said things you couldn’t imagine about the manager and the referee, I still felt proud and that I had accomplished something of unlocking a deadlocked passion inside of me. This was one big occasion of why I started to become proud of being Scottish. Now there is a lot to be proud of about being from Scotland. Not just the things that go on or the beautiful scenery, but also the people. A lot of famous figureheads of the World are actually Scottish: Former UK Prime Minister Gordon Brown, Andy Murray the tennis player, Kenny Dalglish, Sir Alex Ferguson, Paul Di Resta, Sir Jackie Stewart and finally the greatest British Olympian Sir Chris Hoy, and much more. This proves that it is not unheard of to be proud of being Scottish. As with these legends and idols being representatives, if you will, of how good Scotland can be. Recently The Scot Andy Murray and World Number 3 won his first ever Grand Slam trophy, which would make anyone including myself proud to be Scottish and to be able to say you come from the same country as the US Open Champion or Sir Alex Ferguson is just a great feeling. Therefore this also contributes to me personally being very proud of my nation. Now one of the reasons that I did not think about until recently is the political side of Scotland, of how we are sort of separate from the UK government in some parts with devolved powers when up here we have the SNP Government etc. With Scotland having a separate government, it gives us sort of an edge of England as we get lots of things they don’t which is actually pretty good because us Scots always love to get one up on them! We get free prescriptions whereas in England they have to pay to receive the exact same stuff we get for free, Scots get University tuition for free but again in England they do not they have to pay thousands and thousands of pounds for their extended education, which from my point of view is fantastic as I plan to go to University when I leave school so I can get it for free. Finally the elderly get free healthcare in our great nation and once again down there they have to pay massive sums of money for it. This is a very positive aspect of being Scottish and makes you very proud over the rest of the UK to have all those facilities at your disposal whenever you may need them. Also with an upcoming referendum on whether Scotland should be independent from the rest of the UK, it gives you a sense of pride to know that you’ll have the chance to vote on your country’s future and take part in such a big event and possibly have the final say in Scotland’s history with which way you vote. However, being Scottish does have its downfalls believe me. Starting with the football element of NEVER having a lucky chance unfortunately and just not having the ability to make that last step towards a major tournament which does fill you with embarrassment at times. Another downfall is the weather; I can guarantee that I speak for near enough everyone in Scotland when I say, the weather is completely dreadful. We all hate Scottish weather when all we get is rain; wind and just depressing weather 363 days of the year and those occasional two days of either snow or cold son. This therefore is a big factor of Scottish people not being proud of this country with the dyer weather. Finally the stereotypes. I bet you were all waiting for me to bring this up, Scots are constantly stereotyped to be ginger haired, irn-bru addicted, kilt wearing people when that is completely out of context and so far from the actual truth. These are some of the reasons as to why some people are not proud to be Scottish but there are many more proud moments than there is moments of non-proudness for us Scots. In reflection, I am very proud to be Scottish and have no reason whatsoever not to be proud. With many people on my side I think it is fair to say that most people love Scotland even with its downfalls but that’s just what makes Scotland what it is and we would not change it for the world, well maybe the weather. I feel more patriotic about my country even more now than before. Meaning probably more people have this view aswell.

Take the Stress Out of Author Marketing

Take the Stress Out of Author Marketing Weve all heard it: You need to spend time building and interacting with your audience. You need a website and a blog. And dont forget about book signings. Facebook, Twitter, Google+ and LinkedIn social interaction should all be regular parts of your weekly marketing habits. They dont happen Im a writer, not a marketer, we complain. Some have hired a publicist to handle all these marketing details, but that can become expensive. There is another option that many writers are now utilizing. Its the growing league of Virtual Assistants (or VAs}. As the title implies, a VA operates virtually, via online and telephone interaction with their clients. Each VA has a unique skillset which she employs, but most are very Internet savvy. The primary function of a VA is to take on tasks delegated to them from their client, so their client can spend their time on their primary focus, in the writer’s case, writing. Taking on social media posting and interaction is a common task delegated to a VA. They can create your author Facebook page, Twitter account and LinkedIn profiles. Once these are setup, they can create appropriate posts to each of these accounts on a frequency schedule that fits your preference and your budget. Need to create a webpage to announce your next book? Can’t keep up with your blog postings? Your VA can take care of that for you, too. VA skills are not limited to these types of online marketing tasks. A VA could also arrange for book signings or speaking engagements. They could design postcards or posters to promote a book signing or book release. They could track the status of your submissions to agents and publishers. They could even be your research assistant, collecting data for your historical novel or hunting down sources for a magazine article. Now that I’ve gotten you all excited about the possibilities of unloading some of those time consuming tasks off your to-do list, the next question you’ll have is – â€Å"How do I find a VA?† There are lots of ways to do that. There are companies online that specialize in providing VA services. HireYourVirtualAssistant.com is one, ContemporaryVA.com is another. If you’d prefer to hire an individual directly, you could post an ad with WAHM.com, a job service newsletter that many VA’s subscribe too, or on one of the online bidding sites like elance or Guru. Simply inquiring among your network of writers may turn up names of VA’s that others have used and have been happy with. How much will a VA charge for their services? That can vary greatly. Many will charge Haven’t you always wanted your own personal assistant? Delegating some of your marketing tasks to a VA can unload a whole lot of stress and be profitable, as well. After all, marketing is all about increasing sales. Hiring a good VA can be one of the best investments you make in your career.

buy custom The Relationship between Local Food Environment and Residents Diet essay

buy custom The Relationship between Local Food Environment and Residents Diet essay Is there a relationship between Local Food Environment and Residents Diet in the prevention of Arteriosclerosis? There is acloseassociationbetween diet and diseases such as cancer, diabetes, high blood pressure, cardiovascular disease and birth defects. Arteriosclerosis is one of these diseaseshighlyassociated with cholesterol intake. Reports indicate that taking foods containing saturated fats increases the risk of getting arteriosclerosis. At the same time, consumption of fruits and vegetables reduces the chances of one getting the disease. This paper arguesthat there is anassociation between thelocal foodenvironment, and the residentsdiethenceaffects the risk of arteriosclerosis. In this study, participants were thepopulationfrom the Arteriosclerosis Risk in Communities study in the period from 1993-1999. The participants were from Washington County, Forsyth County, Jackson City and Minneapolis. There were various reasons for the selection of these populations. First the data from the studywerereadily available from a large population sample with information on dietary intake. Secondly thepopulationinvolved was from adiversegeographic area and contained people ofvariedeconomic, educational andracialclases. Thirdly, there was information on neighborhood differences on diet. The numbers of participants were 2392 Black Americans and 8231 White Americans. The researchers used food frequency questionnaires to obtain the estimations of the intakes, the recommended foods and nutrients from the 10623 participants in the Arteriosclerosis Risk Communities study. They obtained thedataon availability of recommended foods through the presence of supermarkets, food stores and full service restaurants. These were the main suppliers of food to the communities. They varied the local food environment by increasing the number of the food suppliers. They obtained the increases in the amount of food taken by the participants due to the presence of a local foodenvironmentby computing the daily intake of calories in saturated fats, and daily intake of cholesterol. Othervariationfactors considered were the level of education, the amount of income and therace. Discussion Arteriosclerosis is aheartdisease that results from the clogging of blood vessels. The causal agent of the disease is high fat intake of fats. The disease is not transmissible, but it is common in families with a history of heart diseases. Intake of foods with low fat content, intake of vegetables and fruits is one of the prevention measures. There are a lot of recommendations outlined in the US for prevention of the disease. One of the measures is the availability of recommended foods in the vicinity of people. There are several other factors associated with the disease. Age is one of the contributing factors. The risk of the disease seems to increase with old age. In addition, othersassociateit with an increased concentration of cortisol in the blood that results from long timestress. There is one school of thought thatbelievesthediseaseis as a result of high intake of cholesterol. Another schoolbelievesthat stress is themaincause of the disease. Various prevention measures have be en stipulated depending on the school of thought. The study found out that the local foodenvironmentinfluences the intake of the recommendedfoodfor prevention of Arteriosclerosis. An increase in the number of supermarkets, food stores and full service restaurants in the study area increased intake of recommended foods. The study madevariousassumptions. One of them is that the supermarkets provide all the recommended foods. Another limitation to the findings was the fact that it did notconsiderage. Apart fromeducation, income and race, age among other factors is a determining factor in the choice of food. Buy custom The Relationship between Local Food Environment and Residents Diet essay

Literature review and starbucks case study Example | Topics and Well Written Essays - 1500 words - 2

Service Marketing Issues - Case Study Example As the paper outlines the company gave more priority fir three components. That was coffee, service and finally the atmosphere within the organization. The organization termed the concept of service as ‘customer intimacy’. The goal of the company is â€Å"to create an uplifting experience every time you walk through our door†. In the earlier days it was easy for the company to sell its products, but as the scenario changed the marketing process became more complex in nature. Baristas was responsible for producing and selling the products. But the problem aroused when the taste and preferences of the customers changed. The only way to solve this problem was to hire more number of baristas and train them well, but due to the current economic condition the company is not in a situation to carry out this function. The company was facing serious issues related customer satisfaction, centralised marketing system, managing human resources and failure in meeting the custo mer expectations. From this study it is clear that the important service marketing issue in this case is that the company wants to increase its quality in delivery, but due to the poor economic condition, it is not able to perform at its best. The one and only solution for the company is to increase the number of baristas. And for the time being the company trained the existing baristas and eliminated all the unwanted tasks done by them so that their productivity can be increased. Starbucks is the biggest coffee company in the globe. Service marketing in any business is focused on promoting its products and services. Since star buck is a coffee company, the service marketing in star bucks is proposed to market its coffee.

Wallmart (Global Economy, Global Competition) Research Paper

Wallmart (Global Economy, Global Competition) - Research Paper Example The size of an average store is 108,000 square feet. Each store employs about 225 associates. Wal-Mart Supercenters were developed in 1988 to meet the growing demand for convenient, one-stop family shopping. First opened in 1998, there are now 168 Wal-Mart Neighborhood Markets. A typical store is about 42,000 square feet. Wal-Mart Express has been created to offer low prices every day in a smaller format store that provides convenient access for fill-in and stock-up shopping trips. Sam Walton, the mind behind Wal-Mart focused, on a single idea: selling merchandise at the lowest price possible. So he made sure everyone worked hard to keep costs as low as possible. Walton continued to drive an old pickup truck and share budget-hotel rooms with colleagues on business trips, even after Wal-Mart made him very rich. He demanded that his employees also keep expenses to a bare minimum, a mentality that is still at the heart of Wal-Mart culture more than a decade after Waltons death. The company has continued to grow rapidly after his death in 1992 and now operates four retail divisions; Wal-Mart Supercenters, Wal-Mart discount stores, Neighborhood Market stores and Sams Club warehouses (New York Times, 2012). Wal-Mart had its creation in the mind of Sam Walton who promoted a single idea: sell merchandise at the lowest price possible. It began with Wal-Mart working hard to keep the costs of their company as low as possible. This idea moved from their company to their suppliers as they asked them to be as frugal as possible. As the company grew in size, they began looking for every way to wring out the last penny of savings from materials, packaging, labor, transportation, and display. The result was "the Wal-Mart effect (Ghemawat & Mark, 2006). Because of its size Wal-Mart wields incredible power. This especially creates problems for local retailers forcing them out of business. Economist

Choose an internationally operating firm with publicly available Essay

Choose an internationally operating firm with publicly available reporting and download its most recent annual report. Analyse this report and summarize your findings in an executive summary - Essay Example This is probably one of the factors that have contributed to its position as the world’s largest of athletic footwear and apparel (Nike Inc., 2014, p. 47). Perhaps another factor that has contributed to this status is its adoption of technology-based innovation. Nike indicates that one of the channels through which it sells its products is its websites, a marketing venture it refers to as Direct to Consumer (DTC) operations. Indeed, Nike has carved out a niche for itself as the brand to watch in the sports world. Nike’s annual report is now analyzed to understand how and why Nike has managed to attain this achievement. Nike has a wide revenue base. It has a wide range of products from which it develops its product mix. According to its annual report, there are eight key categories of Nike’s product offerings. These are running, basketball, football (Soccer), women’s training, men’s training, sportswear, action sports and golf (Nike Inc., 2014, p. 47). Nike sells its products in a number of markets and geographical segments. It reports the following operating segments: North America, Western Europe, Central and Eastern Europe, Japan, Greater China and Emerging Markets. Moreover, Converse operations, whose results are reported independently, are another of Nike’s segments. In terms of sales revenues, Nike classifies its revenue collection as either local or international. For the 2014 fiscal year, Nike and Converse sales in the US contributed to 46% of total revenues.26 % of these sales came from Nike’s three largest customers (Nike Inc., 2014, p. 48). In retrospect, sales from the international category accounted for 54% of Nike’s total revenues. In this category, its three largest customers accounted for a total of 6% of its international revenues. Financial data is usually an important element for any entity. Such data arises from the accounting process and is usually represented as financial

The Hound Of The Baskervilles Essay Example for Free

The Hound Of The Baskervilles Essay Mr and Miss Stapleton claim to be brother and sister and as they live in Merripit House. These are some of the prime suspects as they lived right near Sir Charles- or now sir Henry. At first they seem pleasant folk although when Watson first meets them Mr Stapleton becomes distracted at one point and Miss Stapleton thinking Watson is Sir Henry Baskerville warns him at there first introduction. Go back Go straight back to London instantly This obviously makes Watson of both of them. Even though Holmes knew all along Watson only found out near the end when Holmes told him that Mr and Miss Stapleton werent brother and sister they were married, but Watson must have got the impression before hand because Sir Henry in the end fell in love with Miss Stapleton but every time they went to meet etc Mr Stapleton was always there. As we know Mr Stapleton killed Sir Charles with his hound and he nearly got away with it if it werent for Watson and Sherlock Holmes. Throughout this Miss Stapleton was helpless because when she was going to try and stop the killing of Sir Henry, Mr Stapleton tied her up so she was totally helpless. This creates suspense throughout the novel, as no one knows if they really are what they say they are. Mr and Mrs Barrymore were suspects in this as they were Sir Charles servants and Watson found out while he was staying with Sir Henry that Barrymore went to a room every few nights and gave a signal. In the end they followed Mr Barrymore and found out that the escaped convict on the moor was Mrs Barrymores brother and they were signalling to him so they could go out and give him food. Eventually the hound killed Seldon as he was mistaken for Sir Henry as he was wearing some of his old clothes Mrs Barrymore had given him. Mrs Laura Lyons father is Mr frankland but because she married without his consent he wouldnt have anything to do with her. Sir Charles and her were very close; he helped Laura and lent her money. Laura fell in love with Mr Stapleton though as she thought he wasnt married, he tricked her into saying to sir Charles to meet her at 10 oclock instead Mr Stapleton went there with the hound and Sir Charles died. A few clues were Sherlock Holmes and Watson got all this information from is from a missing boot which was used by Mr Stapleton to find Sir Henry on the moor because it had his scent, Talking to Miss Laura Lyons a lot and obviously there general Knowledge. In conclusion to Conan Doyles- Hound of the Baskervilles I think it was a good book with lots of ups and downs and a whole load of suspense and Dramatic Tension.

Gangliosidosis: A Brief Review Of Associated Neuropathology Essay

Gangliosidosis: A Brief Review Of Associated Neuropathology Gangliosidosis is a lysosomal storage disease which affects primarily the nervous system. This disease is the result of an autosomal recessive mutation which causes a lack or deficiency of an enzyme important in the metabolism of gangliosides. This deficient enzyme can vary depending on the type of mutation present causing either GM1 or GM2 gangliosidosis. Each of these will be discussed later, although the overall effects are similar. Increased amounts of gangliosides inside neurons leads to, often lethal, neurodegenerative disorders. TAY- SACHS One of the more common of these disorders is known as Tay--Sachs. Bernard Sachs was the first to describe the cellular morphological features of this disease, "distended cytoplasm of the neurons and ballooning of their dendrites". Later, in the 1930’s, the term ganglioside was used to describe the accumulating material in the neurons which was characteristic of the disease. Tay-Sachs is an infantile form of GM2 gangliosidosis most often found in Ashkenazi Jews. The rate of this disease is almost ten times higher in this population than in most others. Genetically, Tay-Sachs disease (TSD) is caused by a mutation at the alpha subunit locus. In Ashkenazi Jews the mutation is primarily found in two forms. The first is a 4 base pair insertion into exon 11, the other is a G-to-C transversion mutation in the intron 12 splice site. A separate mutation has been found in the Moroccan Jews, the deletion of a phenylalanine codon in the alpha subunit sequence. Recently, other mutations have been identified in these and other populations. In all cases, these mutations impair the alpha subunit of beta hexosaminidase A resulting... ...8. Drucker, L."Identification and Rapid Detection of Three Tay--Sachs Mutations in the Moroccan Jew Population." Am. J. Human Genetics. 1992; 51: 371-77. Fredrico, A. "The Clinical Aspect of Adult Hexosaminidase Deficiencies." Developmental Neuroscience. 1991; 13: 280-287 Fukumizu, M. "Tay-Sachs Disease: Progression of Changes on Neuroimaging in Four Cases." Neuroradiology. 1992; 34: 483-486. Gravel, R.A. "Biochemistry and Genetics of Tay-Sachs Disease." The Canadian Journal of Neurological Sciences. 1991; 18: 419-423. Maia, Maria. "Juvenile GM2 Variant B1: Clinical and Biochemical Study in Seven Patients." Neuropediatrics. 1990; 21: 18-23. Specola, N. "The Juvenile and Chronic Forms of GM2 Gangliosidosis." Neurology. 1990; 40: 145-150. Suzuki, K. "Neuropathology of Late Onset Gangliosidosis." Developmental Neuroscience. 1991;13: 205-10.

Slave Trading Essay -- Slavery

â€Å"African slavery is the corner-stone of the industrial, social, and political fabric of the South; and whatever wars against it, wars against her very existence. Strike down the institution of African slavery and you reduce the South to depopulation and barbarism.† –Lawerence Keitt, South Carolina Congressman, 1860 Slave trading dates back to ancient times, but it did not become popular until the fifteenth century when the Portugese began engaging in slave trading for profit. The colonization of the Americas brought about a new wave of slave importation in the late seventeenth century. A large percentage of the indentured servants and Native Americans were dying from diseases bought to the land by Europeans, and the American colonists were forced to look elsewhere for laborers. They discovered that African Americans were virtually immune to tropical diseases, cheap to import, and were experienced agrarians, so they championed slavery under the premise that African Americans were inferior to their own race. Because slaves were cheap, it was much easier for a planter to work a slave to his death and replace him with another than to treat him well. By the end of the seventeenth century, African American were being imported to the Americas and sold to planters by the thousands. Slavery, indeed, bec ame the â€Å"cornerstone† of America’s economic success. Without the grueling labor of the slaves, the booming sugar, rice, cotton, and tobacco industries would have ceased to exist in the New World. As the Americas evolved from a simple farming society into an agricultural stronghold, settlers became more and more dependent on slavery. By the mid-eighteenth century, slaves vastly outnumbered colonists. During the seventeenth, eight... ...audah Equiano or Gustavus Vassa, the African, Written by Himself, volume 1, 70-88. Thomas Clarkson, The History of the Rise, Progress, and Accomplishments of the African Slave Trade by the British Parliament. Ibid. Ibid. Equiano, 70-88. Ibid. Solomon Northup, Twelve Years A Slave, 78-82. Equanio, 70-88. Ibid. â€Å"Management of Slaves, &c,† The Farmer’s Register: A Monthly Publication Devoted to the Improvement of the Practice and Support of the Interests of Agriculture 5, 10 May 1837, 32-33. Ibid. Samuel G. Howe, in John W. Blassingame, Slave Testimony, American Freedmen’s Inquiry Commission Interviews, 386. Ibid. Howe, 385. Ibid. Howe, 386. Joint Select Committee Chairman, Testimony Taken by the Joint Select Committee to Inquire Into the Condition of Affairs in the Late Insurrectionary States, volume 1, 1862, 411-412. Ibid. Ibid.

KFC Exploring Strategy Essay

Summary You are introduced to KFC organization. A fast-food chain restaurant comes from North Corbin, Kentucky that featuring fried chicken. KFC is recognized as the best fried chicken with its original 11 herbs recipes and produce most fried chicken to the world. What makes KFC still remain strongly while other companies are struggling to find a spot in the market? To answer this question, you will be finding out KFC strategic profile, vision, mission and values that is created and brought towards customers. Understanding the company strategic development and how the Corporate and Business level create and develop strategies and knowing what your competitors are doing. We will acknowledge about its customers perception, innovation and international strategy. What has KFC been doing to innovate its staffs, how innovation is created, what changes the companies has made and how did it result. The strategy analysis and main focus on home country – competitive advantage developed from hom e country. At the end of this report, you will be able to perceive the organization values in order to create competitive advantages that make the business sustainable in the presence and future. 1.0 Introduction 1.1 Background KFC (originally known as Kentucky Fried Chicken) a subsidiary of Yam! Brands. Together with Taco Bell, Long John Silver’s and Pizza Hut they are forming the world’s largest restaurant system with more than 32,500 outlets in 118 countries worldwide. KFC was founded by an entrepreneur named Harland Sanders in North Corbin, Kentucky, 1930. He started by selling fried chicken at his roadside restaurant during The Great Depression and discovered the potential of fast-food restaurant franchising concepts. Since then he expanded his first franchise market in Utah and foreseen a rapid successful business. 1.1.1 Company Vision/Mission/Objective The company’s vision statement is to be â€Å"To be the leading integrated food services group in the ASEAN region delivering consistent quality products and excellent customer-focused service†. Its purpose is to bring people from all religions, ages and backgrounds together to enjoy good food, ‘proper food at reasonable prices’ KFC mission is about reasons to â€Å"Celebrate their achievements of others and have funs doing it† by customers focus and belief in people. â€Å"Recognition is everybody’s responsibilities† (Adonis Chapel, 2008) In achieving its vision and mission KFC plans to offer a healthy menu to customers. Providing customers with their best and making customers with smile every time they eat at KFC in order to make repeated and potential customers. On the other hands, all associates need to be trained to be customers maniacs. KFC has invented some options for healthier choices to meet different types of customers and expectation. They still continue to expand their business to get more customers purchasing their food 1.1.2 SWOT (www.business-docs.co.uk/documents/swot-analysis-template) Below table is SWOT analysis of KFC in 2013 Strengths KFC has earned the second largest sales in 2013 among those fast-food restaurants Secret homemade 11 herbs recipes First western food style to establish in China Subsidiary of the second largest fast-food in the world together with of KFC, Pizza Hut and Taco Bell Offering the most original and the advantage of market leader among restaurants offering chickens as their primary menu Weaknesses Too many anonymous suppliers that caused the excessive antibiotics in used chicken Experience high employee turnover as they always short of long term staffs Unhealthy menu, most of items are deep fried Not focusing on advertisement campaign Negative publicity Weak in marketing effects Opportunities Innovation on healthy menu in order to target different type of customers Providing customers’ needs by offering 24hour services, drive through and home delivery Expending on the variety of food choices, not only chicken Potential growth in Asian countries such as Vietnam, Malaysia and Philippines Threats Lawsuits against the company for its unsafe chicken Consumers are more concerned about their health and tend to reduce on fast and oily food Ups and downs currency rates in different countries More people are following the trend of healthy eating 1.1.3 PESTEL (www.dineshbakshi.com/igcse-business-studies/external-environment/revision-notes/63-external-environment-factors) KFC combines three major elements PESTEL which are P- Political: KFC political analysis is their directive to run the restaurant. They use politics to solve the problem. Because the claim of excessive antibiotics in chicken. They made a loss in their profits. CEO of Yum Chinese operations apologized to the public for the mistake and did a makeover menu for China to revive its sales and image. S- Social: analysis which supports the operation’s progress. It may involve culture, values, norms, behaviour and belief of a particular country and they have social activities for the environment. Malaysia is a Muslim country. In order to understand and satisfy its people, KFC has cut off the other meat in their menu. 100% chicken used is Halal certificate. It is a way to respect a country’s religion and its people. T- Technological: the most important element in order to be competitive and follow up your competitors and trends. Without modern technology a company will collapse in the market. KFC was the first to introduce new baking system in their restaurant. Preparation process which involves cooking, frying and all other works are seen in front of customers. 1.2 Strategic Development How does KFC create and develop strategies (www.functionformulabusinessstrategy.blogspot.sg/2010/10/strategic-visioning.html) 1.2.1 Corporate Level Headquarters are located in Louisville, Kentucky. Working as a whole organization at the corporate level, its headquarters first made KFC as a basic model focusing on limited menu, low price meals and convenience. Chairman and CEO of Yum!, David C. Novak is in control of the operations. He makes most important decisions that will affect the whole organization. His key focus are 1) build leading brands across China in every significant category; 2) drive aggressive international expansion and build strong brands everywhere; 3) dramatically improve U.S. brand positions, consistency and returns; and 4) drive industry-leading, long-term shareholder and franchisee value (source: Taking people with you, David Novak, 2007) 1.2.2 Business Level In 1987 KFC was the first western restaurant to open in China; the brand has since grown rapidly throughout the island. KFC adapts its menu internationally to suit regional tastes, and there are over three hundred  KFC menu items worldwide. The company is now the largest restaurant chain in China. Sam Su is the chairman and CEO of Yum!’s Chinese operations. At the Business Level, the regional executive must have the understanding in the taste and culture of its country, to make some changes from the original menu that will satisfy the citizen but won’t affect the Corporate Level menu. Other than chicken, KFC in China is serving pork and skewers as well. Still keeping the original fried chicken but adding more items to interest customers and more various selections. Porridge is also being served because Chinese used to believe that eating a hot bowl of porridge in the morning is good for health and it is not too heavy. By inventing more items on the menu, Sam Su has on ly not targeted to the young people, but also people at different ages. Menu includes an average of 50 different menu items per store as he believes different people have different tastes. 1.2.3 BCG Besides fried chicken, KFC is also known for its delicious Zinger burger, which is at Star and the second best selling in store. Zinger burger is high for both market share and growth. Rice and Spice, newly invented item, high for market share but low growth. Twister is low for market share but high for market growth, certainly public acceptance. Arabian rice is low at both market share and growth. Today we hardly see it on the menu as it has recently removed. (www.download-reports.blogspot.sg/2011/09/new-product-development-at-kfc.html) 1.2.4 Porter’s 5 forces framework for KFC (www.hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1) Force 1: Power of Suppliers Suppliers are in control of providing KFC’s raw materials. Suppliers have the right to decide whether they still want to carry on contract with buyer. Any other buyers want to duplicate KFC menu they can just approach this supplier and offer a better price. If the supplier cut off the contract KFC will lose its market. Force 2: Power of Buyers KFC is in charge of making decision of which suppliers to get from. The amount of poultry used for KFC daily use is numerous. So suppliers must be able to supply the necessary amount without fail and ensuring that their raw materials are hygiene standard. Last year in China, KFC was having problem with its suppliers for the excessive antibiotics used in chicken. KFC immediately cut off more than 1,000 their suppliers after the scandal has affected the company’s image. Force 3: Threat of new Entrants New entrants are companies that recently enter in the same market and provide the same food. Radix Fried Chicken also specializes in fried chicken and has grabbed customers’ attention by switching their taste. Radix Fried Chicken was found in 2013 while KFC has started since 1930. Force 4: Threats of Substitute or Services Popeye’s is known for Louisiana kitchen. Their menu and taste are mostly similar to KFC. While KFC is specialised for its chicken Popeye’s also offer customer few seafood choices such as tempura and shrimp. They also invent biscuit and chicken mashed potato on their menu. Popeye’s is also offering free Wi-Fi. Force 5: Rivalry among existing competitors McDonald’s is KFC strongest competitors which also offering its menu items similar to KFC. Speed of service is extremely competitive and set meal price is mostly the same. McDonald’s has been offering its drive thru and 24hour services for years when KFC just recently tried out but only available in certain places. 2.0 Critical themes 2.1Customers (www.imeeta.wordpress.com/2012/04/27/business-strategy-bowmans-clock/) As evaluated, KFC is at position 3 which is Hybrid (moderate price and  moderate differentiation). Menu items offered like fried chickens, burgers, wings, drumsticks, side dishes, carbonated beverages and desserts are similar to other fast food restaurants such as McDonald’s, Popeye’s, and Burger King. Services are at tip stop speed comparing to other restaurants in the fast-food chain. KFC is always public acceptance and first option when they think of the phrase â€Å"fried chicken at an affordable price†. 2.2 Innovation In order to achieve a company’s success, staffs need to be encouraged. David C. Novak CEO and chairman of Yum! Brands, was recognized as one of the quick-serve industry’s Top 10 Most Innovative People on QRS Magazine. On his interview with â€Å"The CEO TV show- Interviewing American’s top CEO† he shared his learning while creating one of the most American products. He believed that people get excited about news and in the food business people love to try new things. The specific thing of what a CEO should do is extremely focus by looking and his own people and the way they do things. Driving innovation by getting out of the company and see what other people are doing. Listen to the voice of our customers, connect with them, and always reach for new innovations and excellence in everything they do He innovate his business by learning from his competitors in order to keep consistence. â€Å"Innovation by people’s inspiration† he said. David C. Novak devotes much of his time to personally train leadership skills for the company’s management staffs and franchisees, emphasizing teamwork and a belief in people that rewards and recognizes customer-focused behavior. In KFC there is no discrimination for old staffs. People after retirement can join KFC as a front clean-up staff. 2.3 International strategy KFC China’s global growth base on â€Å"go global, act local† by understanding the local culture, economic and regulatory differences becomes the key element to perform the business’s success. First KFC identified what the local like and dislike from customers’ feedback. Then they adapt the fast-food model to fit the local cuisine and culture. You won’t be able to find such thing called chicken with Sichuan spicy sauce, rice, egg tarts, and soybean milk on American menu. Chinese people use to in eat large group so KFC has  created larger value meal as well. They also hire local management staffs to take good care of customers and understand their way of local doing business well. The company also follows Chinese strict foreigner investment laws and in action with local producers. 3.0 Conclusion 3.1 Value KFC aims to achieve value by creating quality food at a reasonable price and convenient service. Making customer satisfaction as a priority and fulfill customer’s demands in order to meet their satisfaction. They have also developed value menu for kids and school children with lower prices, value meal and combo for large group of people to share instead of buying each person individually. Value is also created for royal staffs and who are rewarded with good customer services. 3.2 Competitive advantage KFC biggest competitive advantage is being the first fast-food restaurant chain to grow globally. They have gain popularity among years in the fast food chain featuring fried chicken. KFC is well-known for its homemade 11 herbs secret recipes and the leader market among those restaurants selling the same food. Secondly the company is in charge of setting the lowest price for others to follow. If any restaurant goes lower than that they will fail in the market share. 3.3 Sustainability For the last 84 years KFC has remained sustainable in the market. In 2016 KFC established the eco environment program by reducing the volume of water used and carbon footprint, encouraging energy efficiency and sensible material use. They have been working with Carbon Trust and to reduce their emissions. KFC is playing its part to reduce the environmental impact and protect our planet. 4.0 Recommendations Judging on the company business strategy, KFC should improve on its menu by creating for more choices of healthier food options. The purpose is to target different type of customers, customers with special needs or diet or people with obesity problems. They can offer brown rice or whole meal rice  instead of white rice, steamed chicken, boiled veggies. Or they can follow up with McDonald’s by offering KFC’s cafà ©, serving cakes, hot and cold coffee or tea, more ice cream options for the kids’ craving. In addition, they may also expand their areas for 24hour services and drive through for the convenience of late customers. References 1. The Associated Press (2011, October). Colonel Sanders secret recipes discovered; manuscript reveals KFC founder’s favorite hometown foods. Retrieved April 18, 2014, from http://www.nydailynews.com/life-style/eats/colonel-sanders-secret-recipes-discovered-manuscript-reveals-kfc-founder-favorite-hometown-foods-article-1.975651 2. Brady, D. (2012, March). KFC’s Big Game of Chicken. Retrieved April 19, 2014, from http://www.businessweek.com/articles/2012-03-29/kfcs-big-game-of-chicken 3. ENP Newswire (2014, March 28). KFC China Launches New Menu and Marketing Strategy Nationwide; Milestone Signifies Next Phase of Company’s Aggressive and Comprehensive Plan to Restage KFC in China. 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Taking people with you: The only way to make big things happen. New York: Portfolio/Penguin. 11. Novak, D. (2007). The education of an accidental CEO: Lessons learned from the trailer park to the corner office.